Before you begin, you need to know the following:
• What your site is about
• What the purpose is
• How committed you are
Tip 1: Select a good keyword to focus on
The first step is to simply pick the search term or phrase you want the post to show up for. You need to know what exactly people are searching. The easiest way to do this is use Google Keyword Planner, a free tool that will show you an estimate for any search phrase. (Although Keyword Planner is free, you may need to set up an AdWords account to gain access.)
Tip 2: Write the best content.
One of the reasons you have a website or blog is to provide content to build an audience, keep your existing readers happy or gain new customers. By content we mean anything from articles, videos, infographics, slideshows, music, comments, reviews or anything else that is suited for your niche. If your content is static, old or out of date then most probably your visitors will go away quickly and never come back. What is your first reaction when you visit a website that has out-of-date content? It’s exactly the same as the users visiting your website. A couple of years ago we used to say to our clients that updating was not a very important SEO factor but this has changed due to the competition. There is big competition in every keyword you search and those websites that have the most useful and fresh content have more chances of winning the race.
Tip 3: Forget Keyword Density. Focus on Keyword Frequency
It’s unlikely that Google uses keyword density as a ranking factor. But there is no doubt in my mind that they look at the number of times a keyword appears on your page. (Known as “Keyword Frequency”). Think about it:
Tip 4: Add LSI Keywords to Your Content
Latent Semantic Indexing (LSI) keywords are a fancy way of saying: “synonyms and closely-related terms”. And when you include these in your content you help Google understand what your page is all about. You can find LSI keywords at the bottom of the SERPs.
Tip 5: Include Keyword Synonyms in H1 and H2 Tags
I usually use my exact keyword in my page’s H1 and H2 tag. But if I feel that the page is over-optimized, I’ll replace the exact keyword with a synonym instead. So if my target keyword was “Low Carb Desserts” I’d use a term like “Sugar-Free Desserts” in an H1 or H2 tag.
Tip 6: Use the keyword in the URL and in the post.
Another way Google is able to determine what your blog post is about is the URL. In other words, we’re talking about what comes after the “.com” in your url (or .net, .org, or whatever you use). For example, which of the following URLs do you think Google will like better when deciding whether or not to show a certain page?
Tip 7: Use keywords in your images.
Include words that reflect your site topic in the image title, description, and alt attributes.
Tip 8: Improve your website’s loading time
If this is the first time you are reading that page speed is important for SEO then soon after reading this post you should do whatever is needed to improve the loading time of your website
Tip 9: Implement Google authorship
When Google introduces a new feature that is related to their search results, you have to follow their path without delay.
Tip 10: Make sure your website is indexed in search engines.
A lot of search engines will automatically find and index your content, but don’t count on it.